Herb Lubalin claimed not to be a great typographer. "In fact," he said, "I’m terrible, because I don’t follow the rules." This new book proves the opposite. On every page it features Lubalin’s typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation.
9.625 in x 6.5 in
Condition: Very good